Digital Sales, Lead Generation & Pitch Scripts

Source: Mastering Sales Conversations & Pitch Scripts — How to Build Trust Before You Sell. Quote: *'People don't care how much you know until they know how much you care.'* Study plan: Digital Sales & Lead Generation — qualification, problem discovery, demo delivery, ethical closing.

Chapter 8 is the most practical Professional chapter—your action plan before going to the field. Word Ch8 = what to say (scripts/pitch); study plan = who to prioritize, qualify, close (BANT, lead score, demo discipline). Together = complete sales system.

Chapter 5 BDR role, Ch6 channels, Ch7 income + communication—here conversation → registration in practice. Open a swipe file in your notebook—adapt each audience script to your voice.

Golden rule repeated: Do not start with product—start with solution and trust.

This chapter is ~60 minutes active study—rewrite each script in your own voice. Reading like a robot—users notice; natural conversation = registration. Campus, Facebook, WhatsApp—practice at least one script on three channels today.

The biggest mistake in digital sales in Bangladesh is link first, talk later. Facebook groups, WhatsApp status, Messenger inbox—people are tired of spam everywhere. Your difference will be permission + question + listening. One good 10-minute conversation with a warm lead beats 50 cold messages.

Per study plan, at chapter end write in your own words in notebook—not copy—for quiz MCQ and real field conversation. You must pass both.

• Part A: Trust, formula, audience pitches (Word Ch8)
• Part B: Lead gen, BANT, demo, close, ethics (study plan)
• Part C: Scripts, objections, practice, lab

1. 1(1) Audience-based pitch swipe file
2. 2(2) BANT-lite checklist
3. 3(3) Demo recap template
4. 4(4) Follow-up calendar sample

Word Golden Rule: Never start with Product. People do not want to buy product—they want Solution.

❌ Wrong (Word Student example): *'Bro, register on CV Hunt.'*

✅ Correct conversation path:

Ch5 Never vs Instead, Ch6 messenger compare—here is the full conversation path. Registration = one step in conversation, not the start.

Compare infographic Product First vs Trust First—check every outbound contact in the field.

Bangladesh context: Direct link spam in groups is common—you will stand out with question-first approach. When trust builds, they will ask for the link—sustainable conversion.

Student example—saying 'Register' first triggers defense mode. Assalamu Alaikum + 'Are you a student?' + 'What's your plan after graduation?'—three open questions and user starts describing problems. Then present CV Hunt as solution—not product push.

Same rule in HR meeting: 'Buy our platform' = meeting over. 'How long does shortlisting take?' = problem revealed. Ch5 ethics repeat—process help, not outcome guarantee. Golden Rule makes Ch9 objection handling natural.

Field habit: before every outbound message ask—Am I talking product or solution? If first line answer is not 'solution,' rewrite.

• Assalamu Alaikum → Are you a student?
• Job prep after graduation?
• Resume ready?
• If not, offer AI platform → Interested?

Word Conversation Formula: Greeting → Build Rapport → Identify Problem → Suggest Solution → Show Demo → Registration → Follow-up → Paid User → Long-term Relationship.

Rapport: Small respectful talk—not forced friendship. Problem: Open questions, listen. Solution: One relevant tool (Ch3 CV Hunt OR Ch4 GoBiDx)—not both heavy together.

Demo: First time max 5–15 minutes (study plan)—slow screen, pause to confirm. Registration: Permission, official link. Follow-up: Value, not spam (Word §).

Greeting (Bangladesh tone): Assalamu Alaikum / Good Morning—confirm name, get permission. 'Can we talk 2 minutes?' If busy, respect reschedule. Forced pitch = lost trust.

Build Rapport: Small respectful talk—'Which university?' 'Which business sector?'—not forced friendship, genuine curiosity. Dhaka campus vs district town—adjust tone, same respect.

Identify Problem: Open question—'What is your biggest challenge right now?' Ch8 5-Question Method fits here. If user speaks 2 minutes, do not interrupt—take notes.

Suggest Solution → Show Demo: One relevant tool (Ch3 CV Hunt OR Ch4 GoBiDx)—not both heavy together. In demo, slow screen, pause 'Do you understand?' Registration: 'I'll send official link—shall we complete section 1 today?' Follow-up → Paid User → Long-term: Ch9 CRM lifecycle preview—registration is not end, relationship begins.

Study plan: Ambassador = micro-sales—qualify need, match plan, payment support, confirm activation. B2C CV Hunt short cycle; GoBiDx B2B longer; hybrid ambassador both.

Lead sources: Warm network, Facebook/LinkedIn groups, campus/offline events, content inbound (Ch6), happy user referral (Ch7 residual).

Warmth score 1–5 (study plan): 1=cold stranger, 3=engaged in conversation, 5=ready for demo/booking. Prioritize 4–5 first; cold quarterly revive—CRM color (Ch5).

Digital lead gen = channel (Ch6) + conversation skill from this chapter. High reach + zero qualification = waste.

Warm network example: Classmate job searching—warmth 4, same-day demo possible. Facebook comment 'interested'—warmth 3, Messenger permission first. Cold group member—warmth 1, quarterly nurture.

Lead inventory weekly: Sunday CRM review—count sources: network, group, event. Where warmth 4–5 is higher, increase time next week. Do not spam cold list—value tip once per month.

Bangladesh reality: BDR often hybrid—campus morning, WhatsApp follow-up midday, Facebook content evening. Tracking lead source shows which channel converts best in your area.

• Sources: network, groups, events, inbound, referral
• Score: 1–5 warmth—prioritize 4–5
• CRM: stage + next action mandatory

Study plan BANT-lite—not interrogation, advisory light touch:

Budget: Can afford premium? Student sensitive—honor free path. Authority: Self decide or parent/HR director? Need: Job urgent? Tender season? Timeline: Final year now vs 6 months later. No = nurture, not push.

Word 70/30 Rule: 70% listen, 30% talk—Ch5/Ch7 listening depth. Silence OK—user thinking time.

BANT-lite Bangladesh examples: Student: Budget sensitive—free path primary; Authority often parent in final year; Need job urgent final semester; Timeline graduation 6 months. No on premium = nurture free activation.

HR Manager: Budget company decides; Authority director + admin; Need shortlist problem peak hiring season; Timeline quarter start. Contractor: Budget GoBiDx plan; Authority owner/partner; Need tender season March–June; Timeline this month search active.

70/30 practice: Voice record 3 min conversation—playback count: how many sec you vs user? Target 30% your talk. Ch9 silent listener type go to 20% talk.

• 5-Question field script (student): 'Which subject?' → 'Started job prep?' → 'How do you build resume?' → 'Interest if professional tool helps?' → 'Shall I show 5 min demo?'—not interrogation, conversation flow.

1. 15-Question Method: (1) What do you do?
2. 2(2) Biggest problem?
3. 3(3) How do you solve it now?
4. 4(4) If better solution existed?
5. 5(5) Can I show you?

Student Pitch (Word): *'CV Hunt is not just Resume—Interview Preparation, Skill Assessment, Recruiter Visibility.'*

Campus tone—respectful formal; moderate with peer groups. Activation help = first CV 90% (Ch5 KPI).

Fresh grad Dhaka reality: 200+ apply, 2 interviews—empathy first. Explain 'Match Score'—recruiter keyword gap. Soft closing: '5 minutes today—tomorrow save 3 jobs on apply list?' activation CTA.

Group vs 1:1: Facebook group comment public—DM permission. WhatsApp 1:1—60 sec voice intro possible (Ch7). Student segment CRM tag CVH-STU—Ch9 nurture calendar apply.

• Student path: Permission greeting → student confirm → graduation/job prep → resume ready? → if not AI professional resume → Interested?
• Fresh Graduate (Word): Job search? → how many apply? → how many interview calls? → Explain Match Score, Resume, Interview → Closing: *'I can show you in 5 minutes.'*
• Bangladesh campus narrative: DU/North South/district college—same respectful tone. Library corner: 'Final year?' → 'Placement tension?' → 'Resume ready?' → objection 'have one' → ask update date → demo same day if warmth 4

B2B longer cycle—follow-up email 24 hour (Ch7 written comm). Address decision maker + admin both (study plan Ch10 preview).

Experienced pro pitch depth: 5+ years experience—career switch vs promotion pain differ. 'When last resume update?'—many pros same CV 3 years. Premium ATS + Career Profile demo—visibility angle, not job guarantee.

Written follow-up sample: Subject: 'Today's shortlist discussion recap'—3 bullet value, official link, next meeting date. Ch9 Case 2 pattern—24 hour email mandatory B2B.

• Experienced Professional: Thinking career growth? → Resume last update? → Explain Premium Resume, ATS, Career Profile → demo offer
• HR — Never: *'Buy our product.'* Instead: *'Does CV shortlisting take a lot of time?'* Yes → CV Hunter → Search → Match Score → AI Interview → Skill Verification (Ch4)
• HR Meeting Script (Word): Good Morning → CV Hunt BDR → AI recruiter platform reduces screening time → 15 min demo interested?
• HR meeting Bangladesh flow: Uttara/Banani office visit—respect 15 min appointment. Opening: pain question → CV Hunter shortlist demo → trial offer → collect admin onboarding contact. Director decides, HR executes—separate message templates

Word University Teacher: Explain Student Employability → Career Readiness → Resume → Skill → Interview. Ask: *'Can I do a Free Career Session in the department?'*

Word University Visit Script: Good Morning Sir/Madam → CV Hunt → Student Employability goal → Free Career Session offer → Interested?

Training Institute (Word): Student employability will increase → Joint Webinar offer.

Word Contractor: Time finding tenders? → GoBiDx Tender Discovery → AI Summary → BOQ → Supplier.

Supplier (Word): New buyer problem? → Supplier Directory → Tender Opportunity → Business Network.

SME Owner (Word): Hiring time? → CV Hunter. Do tenders? → GoBiDx. Discovery: One primary hook per meeting—dual pitch only if both pains surface.

University partnership pitch: Career cell meeting—employability data Bangladesh context (graduate unemployment stat careful, no fear sell). Offer: free 45 min session, department-wise batch. Identify teacher champion—hard without teacher gatekeeper.

Training institute joint webinar: Their students + your demo = win-win. Zoom/Google Meet—recording permission. Post-webinar CRM bulk tag + individual follow-up 48 hour.

Contractor/supplier field: Motijheel, Chittagong port area business network—align tender season calendar. GoBiDx only unless hiring problem surfaces. 'Have tender team' objection Ch9 #10—productivity angle, not replace.

Word WhatsApp Script: Hi, [Name], CV Hunt & GoBiDx BDR. From your profile, AI platform may be useful. If you have 5 min, I'd like to show briefly. Thank you.

Word Messenger Script: Assalamu Alaikum → CV Hunt → Career/Business AI Platform → If interested 5 min Demo.

Word Phone Script: Assalamu Alaikum → [Name] → CV Hunt & GoBiDx → 2 min time? Yes → Problem → Solution → Benefit → Demo (short).

Adapt name, one pain hint if known—identical copy-paste to 50 people is spam (Ch6). Voice note alternative Ch7.

WhatsApp adaptation rules: [Name] mandatory—'Hi friend' generic reject. One pain hint: 'From profile, career platform useful—job search?' vs vague 'AI platform'. Reply window 24 hour—avoid late night unless user active.

Messenger vs WhatsApp: Messenger for Facebook lead (Ch6)—public to private shift. WhatsApp warm network. Same core script, Messenger slightly formal. Link last—demo invite first.

Phone Bangladesh etiquette: Assalamu Alaikum, identify self, permission 2 min. Avoid prayer/lunch time. Poor network—'Shall I send WhatsApp voice note?' fallback. Never call 3+ times same day no answer.

• WhatsApp: Permission + ask for 5 minutes
• Phone: Permission for 2 minutes first
• All: Problem before link

Study plan demo discipline: Prepared demo account; slow mouse; pause 'Do you understand?'; end recap + next step on WhatsApp. 15 min max first demo—no overload.

Screen share fail backup—offline PDF screenshot (Ch7 presentation). Post-demo: book activation help—profile 90%, first CV/tender save (Ch5 leading KPI).

Discovery call opening script: 'Today 15 minutes—I will hear your challenge, show relevant solution, you decide at end. OK?'—contract setting. Pain questions 5 min, listen, mirror back 1 min, demo 8 min, close 2 min.

Post-demo CRM mandatory: Demo date, problem note, objection if any, next action date, warmth update. No CRM entry = demo wasted. Book activation within 48 hour—motivation peak.

1. 1Discovery call structure: Opening permission
2. 2Pain questions (5-Question)
3. 3Listen 70%
4. 4One solution match
5. 5Demo offer
6. 6Schedule follow-up
7. 7Thank
8. 8Demo step-by-step (student, 12 min): (1) Login demo account 30 sec
9. 9(2) PDF upload 2 min
10. 10(3) Match score explain 3 min
11. 11(4) One interview tip 2 min
12. 12(5) Recap + 'section 1 today?' 2 min
13. 13(6) Official link WhatsApp 1 min — Timer visible—respect time

Word Follow-up Rule: Follow up with value—not spam. ✅ *'Last time we talked about Resume—this video may help.'* ❌ *'Did you register? Did you register? Did you register?'*

Study plan sequence: Day 1 thanks → Day 3 tip → Day 7 progress check → Day 14 premium discuss if fit. Align Ch5 timeline. Opt-out immediate stop.

Compare infographic Spam vs Value—CRM next action each lead. Vary message type—tip, story, demo clip, question.

Bangladesh spam pattern avoid: 'Did you register?' × 3 = block. Same copy 7 days = ignore. Pressure 'last chance today' false deadline = ethics violation (Ch5). Value = user benefit visible every touch.

Permission next contact: Every follow-up end: 'Can I update you next week?'—user yes = CRM next date. No = dignified exit Ch8 objection 5. Opt-out 'don't message again' = immediate stop + CRM tag Do Not Contact.

1. 1Day-by-day value follow-up (student example): Day 1: 'Glad you liked demo—help on profile step?'
2. 2Day 3: Share ATS tip article
3. 3Day 7: 'Saved 3 jobs?' progress check
4. 4Day 14: premium if heavy search + fit — each message different format—text, 45 sec voice, screenshot

Word objections + study plan price handling—calm, honest, dignity. Objection means conversation not over—invitation for next question. Ch9 has full library of 15; Ch8 covers five most common in sales conversation. In each Never Argue (Ch9 Golden Rule preview).

Field habit: hear objection, pause 2 sec—respond not react. Voice calm; face relaxed. CRM note: objection type + your response + next date.

Objection 1 — ‘আমার CV আছে’

❌ Wrong: *'Your CV is not good'* — hurts pride, conversation ends. ✅ Word correct: *'Great. When did you last update? ATS friendly? LinkedIn ready?'*

Why it works: User moves from defend mode to curiosity mode. Often CV is 6–12 months old—ATS fail, keyword missing. Show before/after in demo.

Field tip: PDF upload match score check—numbers build trust. Ch3 CV Hunt feature—explain one at a time, not list dump.

Objection 2 — ‘সময় নেই’

❌ Wrong: 10 min feature list. ✅ Word: *'OK. Just 3 minutes. If not useful, I won't disturb again.'*

Why it works: Low commitment—essential for busy student/HR. In 3 min one pain + one solution—schedule more if they want.

Field tip: Set timer on phone—shows respect. Time up: *'That's all for today—demo next time?'* — no pressure.

Objection 3 — ‘টাকা নেই’

❌ Wrong: *'Premium cheap—buy today'* creates shame. ✅ Word: *'Many services are free. Try first, upgrade later.'*

Study plan: Student sensitive—free path dignity primary. Mention official payment plan if exists; false discount never (Ch5 ethics).

Field tip: Give activation help—profile 90%, first CV save. User decides premium after seeing value—you do not force.

Objection 4 — ‘পরে করবো’

❌ Wrong: *'When will you? When? When?'* — annoyance. ✅ Word: *'OK. Contact next week OK?'*

Why it works: Permission-based follow-up—user feels control. Exact date + note in CRM. Ch9 Objection 15 same pattern.

Field tip: Calendar invite or WhatsApp reminder after user approves. No = dignified exit—door open (Ch9 nurture).

Objection 5 — ‘Interested নই’

❌ Wrong: *'Why not interested?'* argue. ✅ Word: *'I respect that. Remember us if you need career/hiring help in future.'*

Why it works: Relationship intact—6 months later same person may be best user (Ch9 Founder message). CRM tag Nurture—quarterly value tip.

Field tip: Never block/unfriend. Last message positive—*'Wishing you success'* — personal brand long game.

Word Sales Psychology: People buy Trust → Emotion → Logic. Your job is not explaining logic—it's building Trust. Feature dump after trust is weak.

Study plan ethical close: Assumptive soft—*'Shall we start CV section 1 now?'* Summary close—recap value + ask. No false deadline. User pause OK—pressure causes churn (Ch7).

Referral (study plan): After happy user activation—*'One friend like you in job search?'* Official referral terms only. Timing after win, not before value.

Sleep test ethics: Same pitch comfortable with mom/brother? Document promises; report peer misleading confidentially.

Trust → Emotion → Logic sequence Bangladesh: Student fear 'rejected again'—acknowledge emotion first. '300 apply, no response—frustrating' → then Match Score logic. HR fear 'wrong hire'—time waste emotion → CV Hunter logic. Skip emotion = logic falls flat.

Ethical close examples: Assumptive soft—'Shall we add profile photo today?' Summary—'You said shortlist slow—start CV Hunter trial?' No false 'midnight offer'—Bangladesh group scam association destroys trust.

Word Daily Practice: Minimum 5 Conversation Practice daily—mirror, peer, voice record self-review.

Word Weekly Challenge: 20 conversations, 10 demos, 5 follow-ups, 3 registrations (value-driven), 1 referral. Adjust part-time realistic—challenging target not shame (Ch6 30-day disclaimer style).

Track spreadsheet—conversation date, audience, outcome, lesson learned. Double practice weak audience type next week.

Weekly challenge adjust part-time: Student ambassador: 10 conv, 5 demo, 3 follow-up, 2 registration realistic. Full-time: Word 20/10/5/3/1 target. Miss = no shame—data review which stage weak.

1. 1Daily 5 conversation practice method: (1) Mirror 2 min script
2. 2(2) Peer role-play 1
3. 3(3) Real warm outreach 1
4. 4(4) Follow-up value 1
5. 5(5) Self voice review 5 min — Quality > quantity—5 robotic worse than 3 genuine
6. 6Daily: 5 conversation practice
7. 7Weekly: 20 conv, 10 demo, 5 follow-up
8. 8Weekly: 3 registration, 1 referral (ethical)

Study plan Role-play lab (before quiz):

Scenario A — Skeptical student: 'CV already exists, no time' — 5-Question + objection 1+2 script.

Scenario B — Busy HR: 15 min only—shortlist pain, CV Hunter demo outline, meeting close.

Scenario C — Price-sensitive fresh grad: free path, activation help, no premium force.

Each 15 min—peer or voice record; kind direct feedback; retry improved version. Update swipe file with best lines.

Scenario A expanded: Skeptical student Mirpur campus—'CV exists, no time'—5-Question + objection 1+2 combined. Goal: curiosity, not forced registration. Debrief: 70/30 ratio? Permission follow-up date?

Scenario B/C notes: HR Banani—respect 15 min hard stop. Price-sensitive grad—free path dignity, activation help same session if possible. Record, listen next day—reduce filler words ('actually', 'basically').

Chapter 8 quiz terms—understand these. MCQ may use English terms—apply meaning:

• Warmth score: Lead 1–5—prioritize 4–5
• BANT-lite: Budget, Authority, Need, Timeline
• Discovery: Problem questions before pitch
• Demo discipline: 15 min, recap, next step
• Assumptive close: Soft next action ask
• Value follow-up: Tip/video—not registration spam
• 70/30: Listen more, talk less
• Trust-first: Solution before product link

Chapter 8 merges: Word Pitch Scripts & Trust + study plan Digital Sales & Lead Gen. Field-ready action plan—adapt, don't read like robot.

Field implementation checklist: Swipe file printed or phone notes, demo account ready, CRM columns active, weekly challenge written, role-play partner identified. Send one question-first message to a warm lead today—reading without action = zero skill growth.

Revision outline:

1. 1Golden Rule: Not product first—solution + question
2. 2Formula: Greeting → problem → demo → reg → follow-up
3. 3Leads: Sources + warmth 1–5 priority
4. 4Qualify: BANT-lite + 5-Question + 70/30
5. 5Pitches: Student, grad, pro, HR, university, GoBiDx B2B
6. 6Scripts: WhatsApp, Messenger, phone, face-to-face
7. 7Demo: 15 minute discipline + activation
8. 8Follow-up: Value not spam
9. 9Objections: 5 Word answers + price ethics
10. 10Practice: Daily 5 + weekly challenge + role-play lab

Next Step: After Chapter 8, take the chapter quiz (20 MCQs, pass mark 80%). Complete the full chapter and ~60 minutes of active study to unlock the quiz (when review mode is off).